Post by account_disabled on Dec 20, 2023 13:03:03 GMT 2
Terms of influencers pushing sponsored products and organic creators sharing their favorite personal items. When you continue to fall more and more in love with these people capitalising on that relationship or showing your devotion to that relationship Valeria Penttinen Penttinen explains that as consumers begin to know a creators preferences and values and watch them disclose personal information they start to treat their recommendations the same way they would their own reallife friends.
She adds these parasocial relationships often drive users to make repeat purchases especially on TikTok the platforms algorithm feeds users content from the same accounts Mobile App Development Service often and repeated exposure can contribute to the onesided relationship. She adds parasocial relationships on TikTok can also drive a fear of missing out which spurs buying behaviour When you continue to fall more and more in love with these people it stokes the fear of not capitalising on that relationship or showing your devotion to that relationship.
Perfectly packaged Lindsay says TikTok also has a kind of spirit to its productcentric content that users can find especially compelling. TikTok has this way of making shopping like a game in a sense because everything ends up almost being packaged as part of an aesthetic she says. Youre not just buying a product youre buying something in pursuit of this larger lifestyle. It can draw the user into wanting to be part of these trends or get in the discourse which can include trying out a product.
She adds these parasocial relationships often drive users to make repeat purchases especially on TikTok the platforms algorithm feeds users content from the same accounts Mobile App Development Service often and repeated exposure can contribute to the onesided relationship. She adds parasocial relationships on TikTok can also drive a fear of missing out which spurs buying behaviour When you continue to fall more and more in love with these people it stokes the fear of not capitalising on that relationship or showing your devotion to that relationship.
Perfectly packaged Lindsay says TikTok also has a kind of spirit to its productcentric content that users can find especially compelling. TikTok has this way of making shopping like a game in a sense because everything ends up almost being packaged as part of an aesthetic she says. Youre not just buying a product youre buying something in pursuit of this larger lifestyle. It can draw the user into wanting to be part of these trends or get in the discourse which can include trying out a product.