Post by gracie22 on Mar 28, 2024 13:52:19 GMT 2
As always with innovation, and despite what people think, patience is a key ingredient. I interviewed Margherita last week to know more about the research, which will soon be published by the Journal of interactive marketing, and of which I will give you a few glimpses in this piece. The role of VUI in consumer interaction with brands Voice interaction (VUI) and brand interaction with users Interview of emlyon’s Margherita Pagani: Margherita Pagani is a Professor of digital marketing at emlyon business school. She is also the academic co-director of the Master of Science in Digital Marketing and Data Science, taught in Paris and Shanghai. She is also the Director of the AIM research centre on artificial intelligence and value creation.
Melon's Centre of Artificial Intelligence Portugal Phone Number List is looking at how new technologies and artificial intelligence improve user interaction. We study how technology can create new experiences and their impacts on marketing outcomes. One of the research areas we focus on at the research centre is the role of VUI (voice user interface) and touch in the interaction with the end user. In this study, we compared the roles of modes of sensory perception, voice and touch and the two combined together, when brands interact with users. What motivated us to pursue this research was that more and more companies are now looking at new technologies to develop improved experiences of their interaction with the user.
Margherita Pagani Margherita Pagani – emlyon Thus, voice interaction is getting more and more popular. It could be a more natural way to communicate with the customer. Our assumption at the beginning was that the more means of sensory perception a brand uses to interact with its customers, the more the customers develop a natural relationship with the brand. We also found that there weren’t a lot of articles or studies in the academic environment that address the role of voice. You have carried out the research using two different experiments, one with what you call a “hedonic product” and one or more “utilitarian product” We considered two different settings.
Melon's Centre of Artificial Intelligence Portugal Phone Number List is looking at how new technologies and artificial intelligence improve user interaction. We study how technology can create new experiences and their impacts on marketing outcomes. One of the research areas we focus on at the research centre is the role of VUI (voice user interface) and touch in the interaction with the end user. In this study, we compared the roles of modes of sensory perception, voice and touch and the two combined together, when brands interact with users. What motivated us to pursue this research was that more and more companies are now looking at new technologies to develop improved experiences of their interaction with the user.
Margherita Pagani Margherita Pagani – emlyon Thus, voice interaction is getting more and more popular. It could be a more natural way to communicate with the customer. Our assumption at the beginning was that the more means of sensory perception a brand uses to interact with its customers, the more the customers develop a natural relationship with the brand. We also found that there weren’t a lot of articles or studies in the academic environment that address the role of voice. You have carried out the research using two different experiments, one with what you call a “hedonic product” and one or more “utilitarian product” We considered two different settings.